Virgin Voyages' latest lure: RockStar Suites

At the center of the Massive Suite is a circular oversized couch setup, perfect for conversation and cocktails from the adjacent in-room bar. On the terrace are a hot tub, Peek-a-Boo shower, hammocks and a runway dining table At the center of the Massive Suite is a circular oversized couch setup, perfect for conversation and cocktails from the adjacent in-room bar. On the terrace are a hot tub, Peek-a-Boo shower, hammocks and a runway dining table RENDERING: Virgin Voyages

Virgin Voyages sailors will be able to live it up in RockStar Suites created by Tom Dixon’s Design Research Studio. With only 78 RockStar Suites aboard Scarlet Lady, among them are 15 Mega RockStar Suites, aptly named the Massive Suites, Fab Suites, Posh Suites and Gorgeous Suites.

Highlights of The Massive Suite, the top suite aboard Scarlet Lady, include its own guitar-clad music room, views of the ocean from every corner of the suite and a massive terrace complete with its own Peek-a-View outdoor shower, hot tub, hammocks and a runway outdoor dining table, where a staircase will help sailors make their way on top of the table for dancing.

Treating sailors like rock stars

'Virgin has always avoided stuffy formalities and brought a lot of excitement and a bit of rebelliousness to our customer experiences,' said Richard Branson, founder of the Virgin Group. 'With these glamorous suites, Virgin Voyages is bringing rock and roll to the high seas and spoiling our sailors like the rock stars they are.'

'We have combined brilliant design and Virgin Voyages’ epic sailor experience vision to create a completely new version of luxury—"Rebellious Luxe," which is at the intersection of luxury and a rebellious attitude that makes everything we do different, indulgent and meaningfully relevant to our sailors,' added Tom McAlpin, CEO of Virgin Voyages. 'Whether they want to sleep all day, praise the sun with yoga at dusk or party all night, our RockStar Suite sailors can live out their fantasies aboard the Scarlet Lady.'

RockStar suite design

The RockStar Suites bring a fresh take to yachting glamor steeped in the Virgin brand’s rock and roll heritage. Inspired by mega yachts and rock style icons like Grace Jones, the RockStar Suites feature Tom Dixon’s iconic retro-futurism designs with a palette of deep blues and iridescent dichroic elements to echo the colors of the sky and sea.

Touches of yacht materials are sprinkled throughout the suites with real leather finishes, marble-clad bathrooms and terrazzo flooring. The design features nautical nods with a brass glam station and accenting beauty counter and bedhead lighting. Other high-quality design elements and bespoke Tom Dixon furniture pieces are throughout. And each suite is equipped with a vinyl turntable.

The RockStar’s view

With suites situated atop of Scarlet Lady, sailors will have the best view that money can buy, with all suites purposefully configured to maximize ocean views. Many feature a Peek-a-Boo shower, an all-marble shower with a dichroic glass window carved in the center so sailors can always look out at the ocean. Rock stars who opt for the top Mega RockStar Suites can bathe under the sun or stars with their own Peek-a-View outdoor shower.

The sea terrace for each suite features a specially designed champagne table where an ice bucket fits perfectly at the center. This is situated next to stargazing loungers, and Yellow Leaf brand, sustainably sourced terrace hammocks.

RockStar lifestyle

RockStar Suites sailors will be cared for by the RockStar Services Crew, from time of booking to sail away and throughout their voyage. There will be backstage access for RockStar Suites sailors at every corner, with early access to on-board entertainment, restaurants, Shore Things, a private transfer to and from the ship in Miami and an exclusive express VIP pathway during embarkation.

RockStar Suites sailors will have their own wardrobe team to help unpack and repack, complimentary pressing service and nightly express swimsuit drying service.

In Rebellious Luxe fashion, Virgin Voyages has reimagined the mini-bar for its rock stars. Instead, suites will have a full bar and cocktail kit, with the first round on the house.

All RockStar Suites sailors will have access to Richard's Rooftop, their own private members club—a secluded place to bask under the sun or have a drink under the stars.

All suites are clever cabins, with mood lighting that automatically adjusts to match the time of day and tablets that allow sailors to control the lighting. There will be premium linens and a plush European king bed in every suite as well as upgraded bath amenities.

Sailors looking to up their vacation game can opt for one of the Scarlet Lady’s Mega RockStar Suites, primely located on Deck 15. Mega RockStar Suites will receive a personalized bar stocked with their favorites, and the RockStar Services Crew will tend to their rock star rider list, digging up whatever their heart may desire—all red gummy bears, an electric guitar and more.

The Massive Suite - stocked with guitars

There are only two Massive Suites, each sitting atop the bridge. These 2,147-square-foot suites have their own music room, which seconds as an extra bedroom that's stocked with guitars and an amplifier. At the center of the Massive Suite is a circular oversized couch setup, perfect for conversation and cocktails from the adjacent in-room bar.

Rock stars can primp for an appearance aboard Scarlet Lady in the suite’s glamorous bath and dressing room area complete with a hot tub, vanity area, two full-sized wardrobes and a marble-clad bathroom with a Peek-a-Boo shower area that overlooks the bedroom and out to the ocean. The large terrace will be where friends, family and groupies alike can gather with a private hot tub, a Peek-a-View outdoor shower, a circular conversation pit, a lookout point with stargazing loungers and two hammocks. Sailors in the Massive Suite can climb a staircase to the top of the runway outdoor table for dining and dancing in full rock star glory.

Besides the Massive Suites, Fab Suites, Posh Suites and Gorgeous Suites are other categories like Brilliant Suites (18), Cheeky Corner Suites (biggest terrace - six, even bigger terrace - four, pretty big terrace- six), Seriously Suite (24) and Sweet Aft Suite (biggest terrace - three, even bigger terrace - two, pretty big terrace - two).

#ShipTease sweepstakes

From now through Jan. 23, Virgin Voyages fans can preview the rock star lifestyle with an opportunity to win a chance to party like a rock star at Virgin Voyages’ next #ShipTease event in New York City on Valentine’s Day. Sweepstakes information is here.

Posted 16 January 2019

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review