HAL's new Club Orange gives private dining, extra perks

Holland America Line is introducing Club Orange, providing elevated benefits and amenities, from private dining to priority services and a dedicated concierge hotline.

Club Orange perks will be included for passengers in Neptune and Pinnacle Suite categories, and the program will be available to purchase for a small number of non-suite staterooms on each sailing at a commissionable $50 per day premium for the first two guests in the room (both are required to purchase; no charge for thirds and fourths).

The program is scheduled to launch on Koningsdam and Nieuw Statendam in December, with a rollout to the rest of the fleet in 2019.

The name pays homage to the line's Dutch heritage; the Dutch royal family hails from the House of Orange.

Private dining

Aboard Koningsdam and the soon-to-be delivered Nieuw Statendam, the Culinary Arts Center dining venue is being transformed into a Club Orange restaurant that will be open daily for breakfast and dinner. This spot will serve the same menu featured in Pinnacle Grill (breakfast) and the Dining Room (dinner) with additional daily dishes exclusive to the Club Orange restaurant.

When Club Orange is introduced on other ships in 2019, a dedicated section of the Dining Room will be set aside for breakfast and dinner. Reservations in the private dining venue are not required but welcome.

Dedicated phone lines

Other amenities include priority check-in and disembarkation, priority tender service and priority alternative restaurant reservations. Club Orange passengers also get a dedicated line at Guest Services and the EXC Tours shore excursion desk, as well as a dedicated concierge hotline for dining reservations, shore excursion assistance, general questions and support.

Additional benefits include an enhanced in-stateroom à la carte breakfast dining menu with complimentary premium selections such as steak and eggs or smoked salmon Benedict, a welcome glass of sparkling wine at dinner on embarkation day, premium bathrobe for use in stateroom (and available for purchase and monogramming) and an exclusive Club Orange tote bag.

Club Orange must be purchased in advance of the cruise.

Posted 12 November 2018

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Anne Kalosh

Editor, Seatrade Cruise News & Senior Associate Editor Seatrade Cruise Review