Signature style and design are key when it comes to brand differentiation in the cruise industry, especially in the luxury sector that is currently seeing an uptick in demand. During a session at Seatrade Cruise Global, cruise industry design specialists discussed how originality and diversity can be resourced from outside the industry.
‘Asia is a region of mammoth proportions, dynamic cultural variances, huge source market opportunity and challenging operating constraints so what needs to be done to propel Asia Pacific into becoming the second largest source market in the world, and maybe even challenging for the top spot?’
Meyer Werft delivered the first Quantum-Ultra ship, Spectrum of the Seas, to Royal Caribbean International in Bremerhaven. This vessel is customized for the China market.
Multigenerational travel is booming, with baby boomers leading the way – for now – to be followed by larger millennial and Gen Z generations, who are changing how families travel. That was the takeaway from a panel titled “Cracking the Code on Family Travel and Millennial Cruising” Wednesday at Seatrade Cruise Global.
Royal Caribbean Cruises Ltd. entered into an agreement with Chantiers de l'Atlantique for a fifth Edge-class ship for delivery in fall 2024.
Is there potential for more cruise itineraries along the vast Pacific Coast of the Americas, which stretches from Alaska in the north to Chile in the south? The topic was discussed by a panel on “The Rise of the Pacific Coast of the Americas” at Seatrade Cruise Global.
What’s fueling the demand for luxury cruises? According to executives on the luxury panel at Seatrade Cruise Global, baby boomers continue to seek upscale experiences at sea because they have disposable incomes and time to travel.